New marketing vision to support Quintiq’s global development strategy. Alfred den Besten named as new Global Marketing Director
15.10.2012, 13:13
‘s-Hertogenbosch, The Netherlands – October 15th, 2012 – Quintiq announced today that Mr. Alfred den Besten has been named its new Global Marketing Director. Alfred brings to the job a wealth of experience and expertise in marketing and business development. At Quintiq, he will strive to further increase brand awareness, with a focus on thought leadership and content-based marketing. Reflecting on the importance of the role of marketing in supporting Quintiq’s evolution and expansion, Alfred states that, “Quintiq is continuously entering new markets in the sense of regions and verticals, and so we require a dynamic, flexible approach to marketing strategy, tactics and operations. Also, as Quintiq is growing fast, we need to ensure that we are attractive not only to customers, but also to prospective employees.”
In line with Quintiq’s global development strategy, the company continues to build professional teams capable of providing and promoting the world’s best Advanced Planning & Scheduling (APS) solutions. “By adding Alfred to our team, we bring on board over 20 years of experience in business strategy, business transformation, strategic marketing, communication, business development, enterprise sales and IT channel management within the international IT industry,” comments Arjen Heeres, Quintiq COO.
Some illustrations of Alfred’s professional achievements during his distinguished career are the successful rebranding of Lucent to Avaya in Western Europe, setting up the European marketing department of Cambridge Technology Partners and launching Global One Communications in the Netherlands.
Excited by the challenges of his new role, Alfred says: “What makes this job so attractive is the overall responsibility for marketing, from strategy to field marketing. This is an amazing chance to be a part of a fast growing company and to really make a difference.”
Alfred is a passionate advocate for Quintiq’s APS solutions, and is thrilled to have been given the opportunity to spearhead the company’s marketing agenda: “We offer the market a fresh and innovative approach to APS and supply chain optimization, and so the main marketing challenge is ‘getting the message to market’. This company is playing the ‘APS evangelist’ role and also, through the performance of our solutions, proving that the vision really works and pays off.”
Using his out-of-the-box style Alfred’s ultimate goal is to substantiate Quintiq as the marketing benchmark amongst the company’s competitors, peers and target markets within the next five years.
To find out what makes Quintiq the employer of choice for experienced professionals such as Alfred, visit www.quintiqcareers.com.
About Quintiq
Quintiq’s Advanced Planning & Scheduling (APS) software enables companies to create business value by visualizing and optimizing their operational processes. Quintiq software is capable of generating the best possible planning solution to suit any business model and solve any planning puzzle, even in the most complex and dynamic of business environments.
Established in 1997 and growing rapidly, Quintiq has a global presence with dual headquarters in the Netherlands and the USA, a global development center in Malaysia, and other offices around the world. Quintiq's APS software is in use at over 500 locations in 78 countries.
Based on Quintiq information
